Edelia, A. and Anggraini, T. 2022. The Effect of Hedonic Shopping Motivation, Shopping Lifestyle, and Fashion Involvement on Impulse Buying on Zalora Customers in Medan City. Daengku: Journal of Humanities and Social Sciences Innovation. 2, 4 (Aug. 2022), 559–566. DOI:https://doi.org/10.35877/454RI.daengku1113.