Training for Enhancing Tourism Managers' Capacity Through Digital Transformation in Sangiran Tourism Village, Sragen
Pelatihan Peningkatan Kapasitas Pengelola Pariwisata Melalui Transformasi Digital di Desa Wisata Sangiran, Sragen
https://doi.org/10.35877/454RI.mattawang3194
Keywords:
Community Service, Digital Transformation, Tourism, Training, Tourism Village
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Abstract
This community service program focuses on the need for digital transformation in the management of tourism in Sangiran Tourism Village, aiming to enhance local tourism capabilities. The methodology employed involved hands-on training conducted at the Sangiran Tourism Village Hall on October 11-12, 2024, with 30 participants from various tourism operations. The training encompassed activity planning, implementation, evaluation, and final reporting, emphasizing digital marketing techniques and the use of digital tools for effective tourism promotion. Key findings indicate that participants experienced significant improvement in digital skills, particularly in content management and promotion through social media and QR codes. The evaluation revealed a high satisfaction level, with 86.7% of participants expressing strong approval of the program's effectiveness. This activity concludes that structured community-focused training programs play a crucial role in empowering local tourism practitioners to adapt to digital advancements, ultimately enhancing the competitiveness and sustainability of tourism destinations. Future initiatives should build on these findings to further integrate digital strategies into local tourism development.
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Karmila, M., & Magfiroh, N. S. (2018). USING SPACE SYNTAX TO DETERMINE THE FORM AND PATTERN OF HERITAGE SITE (Case Study: Sangiran Heritage Site). Jurnal Planologi, 15(1). https://doi.org/10.30659/jpsa.v15i1.2762
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Simsiri, S., Smitinand, R., & Eiambua, M. (2018). A Development of Product Packaging for Promoting Community-Based Tourism in Ratchaprapa Dam, Khao Sok National Park, Thailand. Journal of ASIAN Behavioural Studies, 4(12), 1–11. https://doi.org/10.21834/jabs.v4i12.325
Singsomboon, T. (2014). Tourism promotion and the use of local wisdom through creative tourism process. IJBTS International Journal of Business Tourism and Applied Sciences, 2(2).
Soleha, S. (2023). POTENSI PARIWISATA HALAL DI INDONESIA DALAM MENARIK WISATAWAN INTERNASIONAL. Ar-Rehla, 3(2). https://doi.org/10.21274/ar-rehla.v3i2.8316
Subanti, S., Slamet, I., Sulandari, W., Zukhronah, E., Sugiyanto, S., & Susanto, I. (2021). Profile Of Tourist Visits In Sangiran Site Area, Sragen Regency. Journal of Mathematics and Mathematics Education, 11(1). https://doi.org/10.20961/jmme.v11i1.52744
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Tseng, C. W., Chou, J. J., & Tsai, Y. C. (2018). Text mining analysis of teaching evaluation questionnaires for the selection of outstanding teaching faculty members. IEEE Access, 6. https://doi.org/10.1109/ACCESS.2018.2878478
Virani, P. R. (2024). Marketing Communications in The Era of Digital Transformation. International Journal of Scientific and Research Publications, 14(2). https://doi.org/10.29322/ijsrp.14.02.2023.p14618
Wang, Y., & Tziamalis, A. (2023). International tourism and income inequality: The role of economic and financial development. Tourism Economics, 29(7). https://doi.org/10.1177/13548166231177106
Zha, S., & He, W. (2021). Pandemic pedagogy in online hands-on learning for it/is courses. Communications of the Association for Information Systems, 48. https://doi.org/10.17705/1CAIS.04811
Aldora, M., Jayanti, L., Pah, J. G., Marsongko, E. P., & Adriani, Y. (2022). The Development of Tourism Products in Sangiran Tourism Village, Krikilan Village, Kalijambe District, Sragen. Journal of Tourism Sustainability, 2(3). https://doi.org/10.35313/jtospolban.v2i3.63
Annevelin Naibaho, Sugih Arto Pujangkoro, & Iskandarini. (2023). THE INFLUENCE OF TRAINING, EDUCATION AND MOTIVATION ON THE PERFORMANCE OF CULTURE AND TOURISM EMPLOYEE SAMOSIR DISTRICT. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 3(3). https://doi.org/10.54443/ijebas.v3i3.932
Arintoko, A., Ahmad, A. A., Gunawan, D. S., & Supadi, S. (2020). Community-based tourism village development strategies: A case of Borobudur tourism village area, Indonesia. Geojournal of Tourism and Geosites , 29(2). https://doi.org/10.30892/gtg.29202-477
Azwar, H., Hanafiah, M. H., Ghani, A. A., Azinuddin, M., & Shariffuddin, N. S. M. (2023). COMMUNITY-BASED TOURISM (CBT) MOVING FORWARD: PENTA HELIX DEVELOPMENT STRATEGY THROUGH COMMUNITY LOCAL WISDOM EMPOWERMENT. Planning Malaysia, 21(1). https://doi.org/10.21837/PM.V21I25.1225
Bhinadi, A., Kaswidjanti, W., Negara, H. K. S., & Mastrisiswadi, H. (2021). Application of QRIS as Digital Payment in The Tourism Industry During A Pandemic: A Focus Group Discussion (Case Study of Alun-Alun Kidul Yogyakarta). RSF Conference Series: Business, Management and Social Sciences, 1(3). https://doi.org/10.31098/bmss.v1i3.373
Bilgihan, A., Okumus, F., Nusair, K., & Bujisic, M. (2014). Online experiences: Flow theory, measuring online customer experience in e-commerce and managerial implications for the lodging industry. Information Technology and Tourism, 14(1), 49–71. https://doi.org/10.1007/s40558-013-0003-3
Buhalis, D. (2010). eTourism: Information Technologies for Strategic Tourism Management. In Tourism: Vol. XX (Issue Xx).
Chatzigeorgiou, C., Christou, E., Kassianidis, P., & Sigala, M. (2009). Examining the relationship between emotions, customer satisfaction and future behavioural intentions in agrotourism. Tourismos, 4(4).
Chen, X., & Tao, X. (2023). Rural Tourism Model Based on Two Different Resource Endowments: Green + Health Tourism Model in Jiulong Community and Green+Cultural Tourism Model in Moyuan Village. Journal of Environmental and Agricultural Studies, 4(1). https://doi.org/10.32996/jeas.2023.4.1
Darmayasa, Wadid Rante, M., & Ridwan, M. (2023). Inovasi Pariwisata melalui Kolaborasi Antara Perguruan Tinggi dan Subsektor Parekraf. Jambura Journal of Educational Management, 4. https://doi.org/https://doi.org/10.37411/jjem.v4i1.2181
Delott Baker, E., Hope, L., & Karandjeff, K. (2009). Contextualized Teaching & Learning: A Promising Approach for Basic Skills Instruction. The Research & Planning Group for California Community Colleges.
Demartoto, A. (2024). The Development of Tourist Object and Attraction Digitization in Surakarta, Indonesia. https://doi.org/10.2991/978-2-38476-118-0_94
Endrawati, T., Bangkara, B. M. A. S. A., Irdiana, S., Antoni, A., & Siregar, A. P. (2022). Challenge and Opportunity of Marketing Digital-Based for Business Owners During Pandemic in Indonesia. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 5(2). https://doi.org/10.31538/iijse.v5i2.2473
Ernawati, N. M., Sanders, D., & Dowling, R. (2017). Host–Guest Orientations of Community-based Tourism Products: A Case Study in Bali, Indonesia. International Journal of Tourism Research, 19(3). https://doi.org/10.1002/jtr.2119
Inayat, I., Amin, R. U., Inayat, Z., & Salim, S. S. (2013). Effects of Collaborative Web Based Vocational Education and Training (VET) on Learning Outcomes. Computers and Education, 68. https://doi.org/10.1016/j.compedu.2013.04.027
Jasman, Ridwan, M., & Guntara, F. (2021). Utilization of Geographic Information Systems in Applying Smart Tourism in the Nona Mountain Area. Jurnal Kepariwisataan Indonesia, 15(1). https://doi.org/https://doi.org/10.47608/jki.v15i12021.36-48
Junaid, I. (2024). Examining the practices and success of community-based tourism: A study at Barru Regency, Indonesia. Masyarakat, Kebudayaan Dan Politik, 37(1). https://doi.org/10.20473/mkp.v37i12024.1-15
Junaid, I., Salam, N., & Salim, Muh. A. M. (2019). Developing homestay to support community-based tourism. Masyarakat, Kebudayaan Dan Politik, 32(4). https://doi.org/10.20473/mkp.v32i42019.390-398
Karmila, M., & Magfiroh, N. S. (2018). USING SPACE SYNTAX TO DETERMINE THE FORM AND PATTERN OF HERITAGE SITE (Case Study: Sangiran Heritage Site). Jurnal Planologi, 15(1). https://doi.org/10.30659/jpsa.v15i1.2762
Lexy J, M. (2019). Metodologi Penelitian Kualitatif. Bandung, Remaja Rosdakarya.
Lexy J. Moleong, Dr. M. A. (2019). Metodologi Penelitian Kualitatif (Edisi Revisi). PT. Remaja Rosda Karya. https://doi.org/10.1016/j.carbpol.2013.02.055
Li, X., Kim, J. S., & Lee, T. J. (2021). Collaboration for community-based cultural sustainability in island tourism development: A case in korea. Sustainability (Switzerland), 13(13). https://doi.org/10.3390/su13137306
Lim, W. M., & Rasul, T. (2022). Customer engagement and social media: Revisiting the past to inform the future. Journal of Business Research, 148. https://doi.org/10.1016/j.jbusres.2022.04.068
Mulyantari, E. (2021). Strategi Pengembangan Situs Manusia Purba Sangiran sebagai Daya Tarik Wisata Budaya. Media Wisata, 14(1). https://doi.org/10.36276/mws.v14i1.245
Murniati, D. E., Razzaq, A. R. B. A., Ismail, A. Bin, & Mota, L. (2023). Training Urgency to Bridge the Digital Divide for Social Media Marketing Awareness and Adoption: Case of CBT Rural Homestay Operators Malaysia. Journal of Technical Education and Training, 15(1). https://doi.org/10.30880/jtet.2023.15.01.013
NAZLI, M. (2020). THE FUTURE OF TOURIST GUIDANCE CONCERNING THE DIGITAL TECHNOLOGY: A COMPARATIVE STUDY. International Journal of Contemporary Tourism Research. https://doi.org/10.30625/ijctr.692463
Nesterenko, V., Miskiewicz, R., & Abazov, R. (2023). MARKETING COMMUNICATIONS IN THE ERA OF DIGITAL TRANSFORMATION. Virtual Economics, 6(1). https://doi.org/10.34021/VE.2023.06.01(4)
Peng, F., Wang, S., & Yan, T. (2023). Enhancing Vocational Education through Innovative Skills Competitions: Challenges and Solutions. Journal of Contemporary Educational Research, 7(7). https://doi.org/10.26689/jcer.v7i7.5071
Pham Hong, L., Ngo, H. T., & Pham, L. T. (2021). Community-based tourism: Opportunities and challenges a case study in Thanh Ha pottery village, Hoi An city, Vietnam. Cogent Social Sciences, 7(1). https://doi.org/10.1080/23311886.2021.1926100
Ridwan, M. (2019). INVENTORY OF TOURISM OBJECT BASED ON SINJAI DISTRICT GEOGRAPHIC INFORMATION SYSTEM. Prosiding Seminar Nasional Pariwisata “Indonesia Sebagai Pusat Wisata Bahari Dunia” Politeknik Pariwisata Makassar 2019.
Ruiz-Ballesteros, E. (2023). What community for community-based tourism? Current Issues in Tourism, 26(16). https://doi.org/10.1080/13683500.2022.2091982
Shin, S., & Xiang, Z. (2020). Social media-induced tourism: A conceptual framework. E-Review of Tourism Research, 17(4).
Simsiri, S., Smitinand, R., & Eiambua, M. (2018). A Development of Product Packaging for Promoting Community-Based Tourism in Ratchaprapa Dam, Khao Sok National Park, Thailand. Journal of ASIAN Behavioural Studies, 4(12), 1–11. https://doi.org/10.21834/jabs.v4i12.325
Singsomboon, T. (2014). Tourism promotion and the use of local wisdom through creative tourism process. IJBTS International Journal of Business Tourism and Applied Sciences, 2(2).
Soleha, S. (2023). POTENSI PARIWISATA HALAL DI INDONESIA DALAM MENARIK WISATAWAN INTERNASIONAL. Ar-Rehla, 3(2). https://doi.org/10.21274/ar-rehla.v3i2.8316
Subanti, S., Slamet, I., Sulandari, W., Zukhronah, E., Sugiyanto, S., & Susanto, I. (2021). Profile Of Tourist Visits In Sangiran Site Area, Sragen Regency. Journal of Mathematics and Mathematics Education, 11(1). https://doi.org/10.20961/jmme.v11i1.52744
Triyaningsih, Ramli, M., & Indowati, M. (2023). Exploration of Sangiran site as a source of learning on evolutionary material. AIP Conference Proceedings, 2619. https://doi.org/10.1063/5.0123364
Tseng, C. W., Chou, J. J., & Tsai, Y. C. (2018). Text mining analysis of teaching evaluation questionnaires for the selection of outstanding teaching faculty members. IEEE Access, 6. https://doi.org/10.1109/ACCESS.2018.2878478
Virani, P. R. (2024). Marketing Communications in The Era of Digital Transformation. International Journal of Scientific and Research Publications, 14(2). https://doi.org/10.29322/ijsrp.14.02.2023.p14618
Wang, Y., & Tziamalis, A. (2023). International tourism and income inequality: The role of economic and financial development. Tourism Economics, 29(7). https://doi.org/10.1177/13548166231177106
Zha, S., & He, W. (2021). Pandemic pedagogy in online hands-on learning for it/is courses. Communications of the Association for Information Systems, 48. https://doi.org/10.17705/1CAIS.04811
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2024-11-01
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How to Cite
Sarira, M. T., Rahmawati, R., Nurhayati, H., & Surya Rini, F. A. (2024). Training for Enhancing Tourism Managers’ Capacity Through Digital Transformation in Sangiran Tourism Village, Sragen: Pelatihan Peningkatan Kapasitas Pengelola Pariwisata Melalui Transformasi Digital di Desa Wisata Sangiran, Sragen. Mattawang: Jurnal Pengabdian Masyarakat, 5(4). https://doi.org/10.35877/454RI.mattawang3194
Copyright (c) 2024 Matius Tinna Sarira, Rahmawati Rahmawati, Hastuti Nurhayati, Faradila Anggun Surya Rini
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