Developing Tourism Products Through Social Media Training for Rural Communities
Pengembangan Produk Wisata Melalui Pelatihan Media Sosial pada Masyarakat Desa
https://doi.org/10.35877/454RI.mattawang3283
Keywords:
Tourism village, Bonto Masunggu, community empowerment, local products, sustainable tourism
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Abstract
The development of Bonto Masunggu Tourism Village in Bone Regency, South Sulawesi, is an effort to enhance community welfare by utilizing the area’s natural and cultural potentials. The village offers natural attractions such as waterfalls and hilly landscapes, along with key products like honey, palm sugar, and mushroom-based goods. This article discusses the village's potential, community empowerment strategies, and the challenges and solutions encountered in tourism village development. Community empowerment through training and digital marketing plays a crucial role in enhancing the value of local products and promoting community engagement. The adoption of technology, infrastructure improvement, and collaboration with the government and private sector are essential to ensure the sustainability of the program. With an integrated approach, Bonto Masunggu Tourism Village is expected to become a sustainable tourism destination that provides economic and social benefits to the local community.
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Wiweka, K., Setiawan, B., Sandi Wachyuni, S., & Pramania Adnyana, P. (2020). LOCAL PERSPECTIVE OF COMMUNITY PARTICIPATION IN LAKE TOBA AS A TOURISM DESTINATION. International Journal of Tourism & Hospitality Reviews, 7(1). https://doi.org/10.18510/ijthr.2020.7110
Baird, A. M., & Parayitam, S. (2019). Employers’ ratings of importance of skills and competencies college graduates need to get hired: Evidence from the New England region of USA. Education and Training, 61(5). https://doi.org/10.1108/ET-12-2018-0250
Chen, X., & Tao, X. (2023). Rural Tourism Model Based on Two Different Resource Endowments: Green + Health Tourism Model in Jiulong Community and Green+Cultural Tourism Model in Moyuan Village. Journal of Environmental and Agricultural Studies, 4(1). https://doi.org/10.32996/jeas.2023.4.1
Endrawati, T., Bangkara, B. M. A. S. A., Irdiana, S., Antoni, A., & Siregar, A. P. (2022). Challenge and Opportunity of Marketing Digital-Based for Business Owners During Pandemic in Indonesia. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 5(2). https://doi.org/10.31538/iijse.v5i2.2473
Gusti Ayu Eka Suwintari, I., Agus Sutiarso, Moh., Nyoman Arto Suprapto, I., Made Trisna Semara, I., & Aprilia, J. (2023). KAJIAN POTENSI WISATA DALAM PENGEMASAN PAKET WISATA ALTERNATIF DI DESA WISATA MEDEWI. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 2(2). https://doi.org/10.54443/sibatik.v2i2.628
Hasan, L. D., Musawantoro, M., Anas, M., Zaenal, F. A., & Badollahi, Muh. Z. (2023). Analysis of Culinary MSME Management Development and Training Programs in the Maros and Pangkep Geopark Areas. Migration Letters, 20(S9), 1453–1461. https://doi.org/10.59670/ml.v20iS9.5608
Jamal, T. B., & Getz, D. (1995). Collaboration theory and community tourism planning. Annals of Tourism Research, 22(1). https://doi.org/10.1016/0160-7383(94)00067-3
KEMENTERIAN PARIWISATA DAN EKONOMI KREATIF / BADAN PARIWISATA DAN EKONOMI KREATIF. (2024). Desa Wisata Tebat Lereh Meringang. Https://Jadesta.Kemenparekraf.Go.Id/Home.
Leonandri, D., & Rosmadi, M. L. N. (2018). The Role of Tourism Village to Increase Local Community Income. Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences, 1(4). https://doi.org/10.33258/birci.v1i4.113
Lexy J, M. (2019). Metodologi Penelitian Kualitatif. Bandung, Remaja Rosdakarya.
Liberato, P., Cerqueira, I., & Liberato, D. (2021). Conscious Tourism’s Dimension in the Historical Villages of Portugal. European Journal of Sustainable Development, 10(1). https://doi.org/10.14207/ejsd.2021.v10n1p1
Lim, W. M., & Rasul, T. (2022). Customer engagement and social media: Revisiting the past to inform the future. Journal of Business Research, 148. https://doi.org/10.1016/j.jbusres.2022.04.068
Murniati, D. E., Razzaq, A. R. B. A., Ismail, A. Bin, & Mota, L. (2023). Training Urgency to Bridge the Digital Divide for Social Media Marketing Awareness and Adoption: Case of CBT Rural Homestay Operators Malaysia. Journal of Technical Education and Training, 15(1). https://doi.org/10.30880/jtet.2023.15.01.013
Perwira, I., Hernita, Galib, M., & Anzhari, A. (2020). Memanfaatkan Kolong Rumah Panggung Sebagai Inovasi Kumbung Jamur Tiram Di Desa Bonto Masunggu. Ikra-Ith Abdimas, 3(3).
Pham, L. D. Q., Coles, T., Ritchie, B. W., & Wang, J. (2021). Building business resilience to external shocks: Conceptualising the role of social networks to small tourism & hospitality businesses. Journal of Hospitality and Tourism Management, 48. https://doi.org/10.1016/j.jhtm.2021.06.012
Priatmoko, S., Kabil, M., Purwoko, Y., & Dávid, L. D. (2021). Rethinking sustainable community-based tourism: A villager’s point of view and case study in Pampang Village, Indonesia. Sustainability (Switzerland), 13(6). https://doi.org/10.3390/su13063245
Quang, T. D., Nguyen, Q. X. T., Van Nguyen, H., Dang, V. Q., & Tang, N. T. (2023). Toward sustainable community-based tourism development: Perspectives from local people in Nhon Ly coastal community, Binh Dinh province, Vietnam. PLoS ONE, 18(10 October). https://doi.org/10.1371/journal.pone.0287522
Rodrigues, S., Correia, R., Gonçalves, R., Branco, F., & Martins, J. (2023). Digital Marketing’s Impact on Rural Destinations’ Image, Intention to Visit, and Destination Sustainability. Sustainability (Switzerland), 15(3). https://doi.org/10.3390/su15032683
Salim, M. A. Bin, Ibrahim, N. A. B., & Hassan, H. (2012). Language for Tourism: A Review of Literature. Procedia - Social and Behavioral Sciences, 66. https://doi.org/10.1016/j.sbspro.2012.11.255
Serrão, S., & Costa, R. (2020). Cultural events as promoters of local development: The case of Madeira wine festival. Journal of Tourism and Development, 2020(34).
Shin, S., & Xiang, Z. (2020). Social media-induced tourism: A conceptual framework. E-Review of Tourism Research, 17(4).
UNWTO. (2019). UNWTO Tourism Definitions. In UNWTO Tourism Definitions.
Vaculčíková, Z., Tučková, Z., & Nguyen, X. T. (2020). Digital marketing access as a source of competitiveness in traditional Vietnamese handicraft villages. Innovative Marketing, 16(1). https://doi.org/10.21511/im.16(1).2020.01
Wang, M., Jiang, J., Xu, S., & Guo, Y. (2021). Community participation and residents’ support for tourism development in ancient villages: The mediating role of perceptions of conflicts in the tourism community. Sustainability (Switzerland), 13(5). https://doi.org/10.3390/su13052455
Wiweka, K., Setiawan, B., Sandi Wachyuni, S., & Pramania Adnyana, P. (2020). LOCAL PERSPECTIVE OF COMMUNITY PARTICIPATION IN LAKE TOBA AS A TOURISM DESTINATION. International Journal of Tourism & Hospitality Reviews, 7(1). https://doi.org/10.18510/ijthr.2020.7110
Published
2024-11-26
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How to Cite
Fajriaty Muchlis, N. F., Maoudy AB, A. F., & Wahyuni, S. (2024). Developing Tourism Products Through Social Media Training for Rural Communities: Pengembangan Produk Wisata Melalui Pelatihan Media Sosial pada Masyarakat Desa. Mattawang: Jurnal Pengabdian Masyarakat, 5(4). https://doi.org/10.35877/454RI.mattawang3283
Copyright (c) 2024 Nur Farah Fajriaty Muchlis, Andi Fatimah Maoudy AB, Sri Wahyuni
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