Cultivating an Entrepreneurial Spirit to Increase Economic Independence in Teenagers in Desa Pancaroba

  • Marselina Selie Universitas Tanjungpura (ID)
  • Pramana Saputra Universitas Tanjungpura (ID)
  • Nyshele Erin Everly Universitas Tanjungpura (ID)
  • Cha Cha Windiati Universitas Tanjungpura (ID)
  • Anggi Setia Midianti Universitas Tanjungpura (ID)
  • Hilda Nopus Aura Universitas Tanjungpura (ID)
Keywords: Kewirausahaan, Strategi Pemasaran, Kemandirian Ekonomi, Pemberdayaan Komunitas

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Abstract

This KKM-PKM program aims to foster the entrepreneurial spirit of Pancaroba Village youth in order to increase their economic independence and creativity. The activities carried out include socialization on marketing strategies, training in making handicrafts from beads, and socialization on the dangers of promiscuity and bullying. The method of implementing this activity consists of planning, implementation, and evaluation stages. The socialization of marketing strategies helped participants understand how to attract customers and utilize e-commerce platforms such as Shopee. Handicraft training activities from beads helped the teenagers to hone their practical skills in making products that can be sold. The socialization of promiscuity and bullying aimed to provide an understanding of the negative impacts that can arise from these two issues. The results showed an increase in skills and awareness of the participants, who are now better prepared to start a business and understand more about the social issues around them. This program is expected to contribute to the sustainable improvement of the village economy through the improvement of human resources quality and youth entrepreneurship.



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Published
2024-11-28
Section
Articles
How to Cite
Selie, M., Saputra, P., Erin Everly, N., Windiati, C. C., Setia Midianti, A., & Nopus Aura, H. (2024). Cultivating an Entrepreneurial Spirit to Increase Economic Independence in Teenagers in Desa Pancaroba. Mattawang: Jurnal Pengabdian Masyarakat, 5(4). https://doi.org/10.35877/454RI.mattawang3352