Digital Tranformation of Sport Tourism Management through the Implementation of Sport Tourism App 5.0 in Kemumu Village
Tranformasi Digital Pengelolaan Wisata Olahraga melalui Penerapan Sport Tourism App 5.0 di Desa Kemumu
DOI:
https://doi.org/10.35877/454RI.mattawang4413Keywords:
digital transformation, sport tourism, community empowerment, digital literacyAbstract
This community service program aims to promote digital transformation in sport tourism management in Kemumu Village, North Bengkulu Regency, through the implementation of Sport Tourism App 5.0. The activity employed a Participatory Action Research (PAR) approach involving 40 participants from tourism groups (Pokdarwis), MSME actors, and youth organizations (Karang Taruna). The stages included needs analysis, digital literacy training, application implementation, and evaluation using the Kirkpatrick model. The results indicated an improvement in community digital literacy by 29.3%, with 70% of participants actively using the application for tourism promotion and online booking. Moreover, MSME transactions increased by 45%, and tourist visits rose by 38% within the first two months after implementation. The Sport Tourism App 5.0 effectively enhanced digital capacity, strengthened social collaboration, and expanded the community’s economic impact. This initiative serves as a replicable model of technology-based community empowerment for other tourism villages in Indonesia.
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Nind, M., & Lewthwaite, S. (2020). A conceptual-empirical typology of social science research methods pedagogy. Research Papers in Education, 35(4), 467–487. https://doi.org/10.1080/02671522.2019.1601756
Nopiyanto, Y. E., Sutisyana, A., & Dongoran, F. (2021). Sports Tourism Development Strategy for Physical Disabilities in Bengkulu City. Kinestetik?: Jurnal Ilmiah Pendidikan Jasmani, 5(4), 674–684. https://doi.org/10.33369/jk.v5i4.18216
Sakkir, G., Wahyuni, I. Y., Ariyani, A., Amin, F. H., & Adys, H. P. (2025). Assistance in Creating Google Scholar and SINTA Accounts for New Lecturers in the English Education Department Pendampingan Pembuatan Akun Google Scholar dan SINTA bagi Dosen Baru di Pendidikan Bahasa Inggris. Mattawang: Jurnal Pengabdian Masyarakat, 6(1), 76–83. https://doi.org/10.35877/454RI.mattawang3782
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Wu, W., Xu, C., Zhao, M., Li, X., & Law, R. (2024). Digital Tourism and Smart Development: State-of-the-Art Review. Sustainability, 16(23), 10382. https://doi.org/10.3390/su162310382
Ye, B. H., Ye, H., & Law, R. (2020). Systematic Review of Smart Tourism Research. Sustainability, 12(8), 3401. https://doi.org/10.3390/su12083401
Zuber-Skerritt, O. (2016). The action research planner: Doing critical participatory action research. Educational Action Research, 24(1), 150–154. https://doi.org/10.1080/09650792.2015.1132591
Published
2025-11-28
How to Cite
Raibowo, S., Fitranita, V., Suranti, D., & Restu Ilahi, B. (2025). Digital Tranformation of Sport Tourism Management through the Implementation of Sport Tourism App 5.0 in Kemumu Village: Tranformasi Digital Pengelolaan Wisata Olahraga melalui Penerapan Sport Tourism App 5.0 di Desa Kemumu. Mattawang: Jurnal Pengabdian Masyarakat, 6(4). https://doi.org/10.35877/454RI.mattawang4413
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