SWOT Analysis Counseling In Dealing With Business Competition Following The COVID-19 Pandemic
Penyuluhan Analisis SWOT dalam Menghadapi Persaingan Bisnis Pasca Pandemi Covid-19
https://doi.org/10.35877/454RI.mattawang979
Viewed = 0 time(s)
Abstract
Following Covid-19, many business actors find it challenging to maintain a competitive edge in their industries, particularly in North Sumatra Province's Hamlet I, Dalu 10 A Village, Tanjung Morawa District, and Tanjung Morawa Village. SWOT analysis is utilized as a part of counseling and is a solution to issues faced by business players in the Dusun I area of Dalu Village 10 A so that they can apply an understanding of competitive strategy. A planning tool called a SWOT analysis can be used to recognize, evaluate, and account for potential internal and external issues that may impair a company's ability to carry on with its operations. The preparation stage, the field activity implementation stage, and the activity evaluation stage are the stages of this counseling activity. Lectures and conversations are the methods employed in this counseling activity. The accomplishment of outcomes in developing material understanding in the form of creating business plans utilizing SWOT analysis is the outcome of this activity
Abstrak
Pasca Covid-19, banyak pelaku usaha yang kesulitan bersaing dalam menjalankan usahanya, khususnya yang berada di Dusun I, Desa Dalu 10 A, Kecamatan Tanjung Morawa, Kabupaten Deli Serdang, Provinsi Sumatera Utara. Agar para pelaku usaha dapat menerapkan pemahaman tentang strategi bersaing, analisis SWOT digunakan sebagai bagian dari penyuluhan dan menjadi solusi permasalahan yang dihadapi oleh pelaku usaha di wilayah Dusun I Desa Dalu 10 A. Analisis SWOT merupakan teknik perencanaan yang dapat digunakan untuk mengidentifikasi, menilai, dan memperhitungkan potensi masalah internal dan eksternal serta dapat mempengaruhi kapasitas suatu usaha untuk melanjutkan operasinya. Tahap persiapan, tahap pelaksanaan kegiatan lapangan, dan tahap evaluasi kegiatan merupakan tahapan dari kegiatan penyuluhan ini. Ceramah dan diskusi adalah metode yang digunakan dalam kegiatan konseling ini. Tercapainya luaran dalam mengembangkan pemahaman materi berupa pembuatan rencana usaha dengan menggunakan analisis SWOT merupakan hasil dari kegiatan ini.
References
Akpan, I. J., Udo, E. A. P., & Bamidele Adebisi. (2022). Small business awareness and adoption of state-of-the-art technologies in emerging and developing markets, and lessons from the COVID-19 pandemic. Journal of Small Business & Entrepreneurship, 34(2), 123–140. https://doi.org/doi.org/10.1080/08276331.2020.1820185
Alfrian, G. R., & Pitaloka, E. (2020). Strategi Usaha Mikro, Kecil, dan Menengah (UMKM) bertahan pada kondisi pandemik covid 19 di Indonesia. Prosiding Seminar Nasional Terapan Riset Inovatif (SENTRINOV), 6(2), 139–146.
Azizah, F. N., Ilham, I. F., Aqidah, L. P., Firdaus, S. A., Astuti, S. A. D., & Buchori, I. (2020). Strategi UMKM untuk Meningkatkan Perekonomian selama Pandemi Covid-19 pada saat New Normal. OECONOMICUS Journal of Economics, 5(1), 46–62.
Bartik, A. W., Bertrand, M., Cullen, Z., Glaeser, E. L., Luca, M., & Stanton, C. (2020). The impact of COVID-19 on small business outcomes and expectations. Proceedings of the National Academy of Sciences, 117(30), 17656–17666. https://doi.org/doi.org/10.1073/pnas.2006991117
Belitski, M., Guenther, C., Kritikos, A. S., & Thurik, R. (2022). Economic effects of the COVID‑19 pandemic on entrepreneurship and small businesses. Small Business Economics, 58(2), 593–609. https://doi.org/doi.org/10.1007/s11187-021-00544-y
Benzaghta, M. A., Elwalda, A., & Mousa, M. M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 55–73.
Dampson, D. G., Addai-Mununkum, R., Apau, S. K., & Bentil, J. (2020). COVID-19 and Online Learning: A SWOT Analysis of Users’ Perspectives on Learning Management System of University of Education, Winneba, Ghana. International Journal of Learning, Teaching and Educational Research, 19(9), 382–401.
Haryati, N. (2021). Business model analysis of mushroom agroindustry and its sustainable development strategy in Covid-19 pandemic. IOP Conference Series: Earth and Environmental Science, 733(1), 012125.
Katare, B., Marshall, M. I., & Valdivia, C. B. (2021). Bend or break? Small business survival and strategies during the COVID-19 shock. International Journal of Disaster Risk Reduction, 61, 102332. https://doi.org/doi.org/10.1016/j.ijdrr.2021.102332
Li, Y. (2022). Analysis of Enterprise Strategy Mechanism from the Perspective of Globalization. 7th International Conference on Financial Innovation and Economic Development, 648, 2728–2733.
Millaningtyas, R., Hardaningtyas, R. T., & Cahyaningrum, Y. A. (2021). Business model analysis on Zonnebloem souvenir using the business model canvas approach in the Covid-19 pandemic. Eximia, 3(1), 209–218.
Mirzanti, I. R., Wijaya, N. C., & Sjarif, R. S. (2022). Marketing Strategy for Premium and Artisan Snack Food Business during COVID-19 Pandemic (2022). European Journal of Business and Management Research, 7(2), 55–62. https://doi.org/doi.org/10.24018/ejbmr.2022.7.2.1299
Phadermro, B., Crowder, R. M., & Wills, G. B. (2019). Importance-Performance Analysis based SWOT analysis. International Journal of Information Management, 44, 194–203. https://doi.org/doi.org/10.1016/j.ijinfomgt.2016.03.009
Soegoto, A. S., & Karamoy, H. (2020). Competitive Strategy Analysis to Increase Consumer Purchasing Decisions on Minimarket Business. ETIKONOMI, 19(1), 119–130.
Vlados, C. (2019). On a correlative and evolutionary SWOT analysis. Journal of Strategy and Management, 12(3), 347–363. https://doi.org/doi.org/10.1108/JSMA-02-2019-0026
Wu, J., & Zhang, Y. (2022). Research on the Launch of Knowledge Payment App Based on SWOT Analysis. 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022).
Yuningsih, E., Harini, S., & Silaningsih, E. (2022). Strategy for Improving MSMEs Performance Through Stakeholder Involvement. Indonesian Journal of Business Analytics, 2(1), 25–40.
Copyright (c) 2022 Arief Hadian, Abd. Rasyid Syamsuri
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
