The Influence of Islamic Branding and Product Ingredients on Interest in Buying Sasha Siwak Toothpaste In Ambon City
https://doi.org/10.35877/454RI.daengku1106
Keywords:
islamic branding, product ingredients, buying interest
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Abstract
The purpose of this study is to analyze the influence of Islamic branding on buying interest and analyze the influence of product ingredients on buying interest. The data collection technique used is to use questionnaires. The sample in this study was a consumer who used Sasha Siwak toothpaste in Ambon City. The data analysis method used is Partial Least Square (PLS). The results showed that Islamic branding has a positive effect on buying interest and product ingredients also have a positive effect on buying interest.
References
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Ahmad, N. A., Abaidah, T. N. T., and Yahya, M. H. A. (2013). A Study On Halal Food Awareness Among Muslim Customers In Klang. 4th International Conference On Business and Economic Research Proceeding, 1073-1087
Ali, M. Y. (2013). Halal Branding: A Study of Muslim Consumers Perspective Extract from Conference Proceedings the 2nd Global Islamic Marketing Conference-Abu Dhabi, United Arab Emirates. Proceeding of the 2nd Global Islamic Marketing Conference, 1-6
Alserhan, B. A. (2010). On Islamic Branding: Brands As Good Deeds. Journal of Islamic Marketing, 1(2), 101-106. https://doi.org/10.1108/17590831011055842
Chin, W. W. (1998). The Partial Least Squares Aproach To Structural Equation Modeling, Modern Methods for Business Research. London: Lawrence Erlbaum Associates Publishers
Davidson, H., and Nasikah, D. (2021). Pengaruh Country of Origin dan Labelisasi Halal Terhadap Keputusan Pembelian Produk Makanan dan Minuman Import di Kota Metro. Jurnal Ilmu Manajemen Retail, 2(2), 61-70
Endah, N. H. (2014). Perilaku Pembelian Kosmetik Berlabel Halal Oleh Konsumen Indonesia. Jurnal Ekonomi dan Pembangunan, 22(1), 11-25
Fauzia, D. R. S., Pangestu, E., dan Bafadhal, A. S. (2019). Pengaruh Religiusitas Sertifikasi Halal, Bahan Produk Terhadap Minat Beli dan Keputusan Pembelian. Jurnal Administrasi Bisnis, 66(1), 37-46
Ghozali, I. (2006). Aplikasi Analisis Multivariate Dengan Program SPSS. Semarang: Badan Penerbit Universitas Diponegoro
Izzuddin, A. (2018). Pengaruh Label Halal, Kesadaran Halal dan Bahan Makanan Terhadap Minat Beli Makanan Kuliner. Jurnal Penelitian Ipteks, 3(2), 100-114
Kabupaten, D. I., Raya, N., dan Ariani, D. (2014) Analisis Faktor-Faktor Yang Mempengaruhi Konsumsi DI Kabupaten Nagan Raya. Jurnal Ekonomi dan Kebijakan Publik Indonesia, 1(1), 1-7
Lada, S., Harvey, T. G., and Amin, H. (2009). Predicting Intention To Choose Halal Products Using Theory of Reasoned Action. International Journal of Islamic and Middle Eastern Finance and Management, 2(1), 66-76
Martadisastra, D. S. (2017). Kinerja Pemasok Dalam Rantai Pasokan Makanan Kemasan: Suatu Kajian Kasus Di Indonesia. Jurnal Manajemen Bisnis Kompetensi, 12(1), 89-102
Rahayu Tri Astuti, S., dan Faradiba. (2013). Analisis Pengaruh Kualitas Produk, Harga, Lokasi dan Kualitas Pelayanan Terhadap Minat Beli Ulang Konsumen (Studi Pada Warung Makan "Bebek Gendut" Semarang. Diponegoro Journal of Management, 2(3), 1-11
Rahmasari. (2011). Pengaruh Supply Chain Manajemen Terhadap Kinerja Perusahaan dan Keunggulan Bersaing (Studi Kasus Pada Industri Kreatif Di Provinsi Jawa Tengah). Jurnal Ilmiah Informatika, 2(3), 89-103
Ranto, D. W. P. (2013). Menciptakan Islamic Branding Sebagai Strategi Menarik Minat Beli Konsumen. Jurnal Bisnis, Manajemen dan Akuntansi, 1(2), 1-11
Rezai, G., Mohamed, Z., and Shamsudin, M. N. (2012). Assessment of Consumers' Confidence On Halal Labelled Manufactured Food In Malaysia. Pertanika Journal of Social Science and Humanities, 20(1), 33-42
Sukardi, D. (2015). Perlindungan Konsumen Terhadap Penggunaan Bahan Kimia Berbahaya Pada Makanan Dalam Perspektif Hukum Islam. Al-Mustashfa: Jurnal Penelitian Hukum Ekonomi Syariah, 3(1), 103-112
Swimberghe, K., Sharma, D., and Flurry, L. (2009). An Exploratory Investigation of the Consumer Religious Commitment and Its Influence On Store Loyalty and Consumer Complaint Intentions. Journal of Consumer Marketing, 26(5), 340-347. https://doi.org/10.1108/07363760910976592
Published
2022-08-10
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Articles
How to Cite
Latuconsina, Z., Tamher, E. R., Tahapary, G. H., Chatib, A. S., & Nuryanto, U. W. (2022). The Influence of Islamic Branding and Product Ingredients on Interest in Buying Sasha Siwak Toothpaste In Ambon City. Daengku: Journal of Humanities and Social Sciences Innovation, 2(4), 480-488. https://doi.org/10.35877/454RI.daengku1106
Copyright (c) 2022 Zainuddin Latuconsina, Etvin Rizal Tamher, Grace Hoberthina Tahapary, Achmad Syarif Chatib, Uli Wildan Nuryanto
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