The Influence of Ease of Use, Social Media, Price, and Consumer Trust on Purchase Intentions Using the TikTok Shop by Labuhanbatu Students
DOI:
https://doi.org/10.35877/454RI.daengku1360Keywords:
Ease of Use, Scial Media, Price and Trust.Abstract
The era of digitalization is undoubtedly very influential on people's lifestyles. Digitalization affects all lines of people's lives in this modern era, including social media. Social media is a place for users to get entertainment while being able to interact online via the internet. One of the most famous social media at the moment is tiktok. Tiktok is a social media where users share videos on this platform. Along with the increasing number of tiktok users, application developers have added the tiktokshop feature which is useful for buying and selling through the tiktok application. It turns out that the addition of this feature has received positive responses from tiktok users who enjoy buying and selling and can interact directly with sellers through live broadcasts. This study wants to analyze the factors that can increase consumer buying interest in using Tiktokshop to shop online. Based on literature studies and literature analysis conducted by researchers, several predictor variables were obtained that were believed to influence consumer buying interest using the tiktok shop application, predictor variables namely ease of use, social media, price and trust. This research was conducted in Labuhanbatu and the criteria for respondents were Labuhanbatu students who had used the Tiktoksho application to shop online. The results showed that all predictor variables had a positive and significant effect on the buying interest of Labuhanbatu students using the Tiktokshop application.
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Philip Kotler. (2012). Marketing Management. NJ Pearson Education Limited.
Pohan, M. Y. A. (2022). The Influence of Product Quality on Positive Word-of-mouth Communication , Case Study at Kedai Wak Edoy Malang. 3(2).
Prayoga, Y., & Pohan, M. Y. A. (2022). Electronic Word of Mouth (eWOM): Menguji Pengaruh Pengalaman Positif, Persepsi Kualitas dan Kepercayaan. Studi Kasus: Restoran di Labuhanbatu. J-MAS (Jurnal Manajemen Dan Sains), 7(1), 283–289.
Shareef, M. A., Mukerji, B., Dwivedi, Y. K., Rana, N. P., & Islam, R. (2019). Social media marketing: Comparative effect of advertisement sources. Journal of Retailing and Consumer Services, 46, 58–69. https://doi.org/https://doi.org/10.1016/j.jretconser.2017.11.001
sugiyono. (2017). Metode penelitian kuantitatif . In 2017 .
Sugiyono, D. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan Tindakan.
Balakrishnan, B. K. P. D., Dahnil, M. I., & Yi, W. J. (2014). The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y. Procedia - Social and Behavioral Sciences, 148, 177–185. https://doi.org/https://doi.org/10.1016/j.sbspro.2014.07.032
Beneke, J. (2010). Consumer perception of private label brands within the retail grocery sector of South Africa. African Journal of Business Management, 4, 203–220.
Blau, G. (1989). Testing the generalizability of a career commitment measure and its impact on employee turnover. Journal of Vocational Behavior, 35, 88–103. https://doi.org/10.1016/0001-8791(89)90050-X
Brunnschweiler, C. N. (2008). Cursing the Blessings? Natural Resource Abundance, Institutions, and Economic Growth. World Development. https://doi.org/10.1016/j.worlddev.2007.03.004
Chaudhuri, A., & Holbrook, M. (2001). The Chain of Effects From Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65, 81–93. https://doi.org/10.1509/jmkg.65.2.81.18255
Chen, C.-M., Chou, S.-Y., Lu, Wu, I.-H., Chen, C.-M., Chou, S.-Y., Hsiao, L., & Wu, I.-H. (2009). Private labels and new product development. Demand Uncertainty Market Lett, 20, 227–243. https://doi.org/10.1007/s11002-009-9075-4
Chen, M.-Y., & Teng, C.-I. (2013). A comprehensive model of the effects of online store image on purchase intention in an e-commerce environment. Electronic Commerce Research, 13(1), 1–23. https://doi.org/10.1007/s10660-013-9104-5
Christou, E. (2015). Branding Social Media in the Travel Industry. Procedia - Social and Behavioral Sciences, 175. https://doi.org/10.1016/j.sbspro.2015.01.1244
Dachyar, M. (2014). Innovation and quality service factors to customer loyalty in Indonesia telecommunication company by using structural equation modeling method. https://doi.org/10.1201/b16700-10
Dahnil, M. I., Marzuki, K. M., Langgat, J., & Fabeil, N. F. (2014). Factors Influencing SMEs Adoption of Social Media Marketing. Procedia - Social and Behavioral Sciences, 148, 119–126. https://doi.org/10.1016/j.sbspro.2014.07.025
de Vries, L., Gensler, S., & Leeflang, P. S. H. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing, 26(2), 83–91. https://doi.org/10.1016/j.intmar.2012.01.003
Diallo, M. F. (2012). Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market. Journal of Retailing and Consumer Services, 19(3), 360–367. https://doi.org/https://doi.org/10.1016/j.jretconser.2012.03.010
Doolin, B., Dillon, S., Thompson, F., & Corner, J. L. (2011). Perceived Risk, the Internet Shopping Experience and Online Purchasing Behavior. Electronic Commerce, January 2002. https://doi.org/10.4018/9781599049434.ch029
Featherman, M. S., & Hajli, N. (2016). Self-service technologies and e-services risks in social commerce era. Journal of Business Ethics, 139, 251–269. https://doi.org/10.1007/s10551-015-2614-4
Hall-Phillips, A., Park, J., Chung, T.-L., Anaza, N., & Rathod, S. (2015). I (heart) social ventures: Identification and social media engagement. Journal of Business Research, 69. https://doi.org/10.1016/j.jbusres.2015.05.005
Horvat, S. (2011). INFLUENCE OF CONSUMER AND CATEGORY CHARACTERISTICS ON PRIVATE LABEL ATITTUDES AND PURCHASE INTENTION IN EMERGING MARKET: A CONCEPTUAL MODEL. International Journal of Management Cases, 13. https://doi.org/10.5848/APBJ.2011.00127
Kelly, L., Kerr, G., & Drennan, J. (2010). Avoidance of Advertising in Social Networking Sites. Journal of Interactive Advertising, 10, 16–27. https://doi.org/10.1080/15252019.2010.10722167
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480–1486. https://doi.org/https://doi.org/10.1016/j.jbusres.2011.10.014
Kim, A., & Ko, E. (2010). Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention. Journal of Global Fashion Marketing, 1, 164–171. https://doi.org/10.1080/20932685.2010.10593068
Leon G. Schiffman, L. L. K. (2007). Cosumer Behavior (9th ed.). Pearson Prentice Hall, Upper Saddle River, N.J.
Lin, C.-Y., Marshall, D., & Dawson, J. (2009). Consumer attitudes towards a European retailer’s private brand food products: an integrated model of Taiwanese consumers. Journal of Marketing Management, 25(9–10), 875–891. https://doi.org/10.1362/026725709X479273
Loudon, D. L., & Bitta, A. J. Della. (1993). Consumer behavior?: concepts and applications (4th ed.). McGraw-Hill.
Michaelidou, N. (2019). Usage , barriers and measurement of social media marketing?: an exploratory investigation of small and medium B2B brands Usage , Barriers and Measurement of Social Media Marketing?: An Exploratory Investigation of Small and Medium B2B Brands Department of. 0–37.
Morwitz, V. G., & Schmittlein, D. (1992). Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which “Intenders” Actually Buy? Journal of Marketing Research, 29(4), 391–405. https://doi.org/10.1177/002224379202900401
Moslehpour, M., Ismail, T., Purba, B., & Lin, P.-K. (2020). The Effects of Social Media Marketing, Trust, and Brand Image on Consumers’ Purchase Intention of GO-JEK in Indonesia. https://doi.org/10.1145/3387263.3387282
Öztamur, D., & Karakad?lar, ?. (2014). Exploring the Role of Social Media for SMEs: As a New Marketing Strategy Tool for the Firm Performance Perspective. Procedia - Social and Behavioral Sciences, 150, 511–520. https://doi.org/10.1016/j.sbspro.2014.09.067
Philip Kotler. (2012). Marketing Management. NJ Pearson Education Limited.
Pohan, M. Y. A. (2022). The Influence of Product Quality on Positive Word-of-mouth Communication , Case Study at Kedai Wak Edoy Malang. 3(2).
Prayoga, Y., & Pohan, M. Y. A. (2022). Electronic Word of Mouth (eWOM): Menguji Pengaruh Pengalaman Positif, Persepsi Kualitas dan Kepercayaan. Studi Kasus: Restoran di Labuhanbatu. J-MAS (Jurnal Manajemen Dan Sains), 7(1), 283–289.
Shareef, M. A., Mukerji, B., Dwivedi, Y. K., Rana, N. P., & Islam, R. (2019). Social media marketing: Comparative effect of advertisement sources. Journal of Retailing and Consumer Services, 46, 58–69. https://doi.org/https://doi.org/10.1016/j.jretconser.2017.11.001
sugiyono. (2017). Metode penelitian kuantitatif . In 2017 .
Sugiyono, D. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan Tindakan.
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Published
2022-12-08
How to Cite
Harahap, T. R. ., Sitio, R. ., & Mazidah, H. . (2022). The Influence of Ease of Use, Social Media, Price, and Consumer Trust on Purchase Intentions Using the TikTok Shop by Labuhanbatu Students. Daengku: Journal of Humanities and Social Sciences Innovation, 2(6), 886–894. https://doi.org/10.35877/454RI.daengku1360
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