The Influence of Electronic Word of Mouth ‘Sudut Pandang’ Bandung On TikTok to Brand Awareness

Jauza Abiyya Mirza; Ratih Hasanah Sudradjat

doi:10.35877/454RI.daengku1888

Jauza Abiyya Mirza Communication Science Study Program, Faculty of Communication and Business, Universitas Telkom, Indonesia (ID)
Ratih Hasanah Sudradjat Communication Science Study Program, Faculty of Communication and Business, Universitas Telkom, Indonesia (ID)

https://doi.org/10.35877/454RI.daengku1888

Keywords: Communication, Brand Awareness, Electronic Word of Mouth, Social Media

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Abstract

The internet is growing quickly in Indonesia as well, so this month it has taken over as the primary facilitator for all parts of the emerging calendar, which has the potential to make all activities easier, the actions that transform products into halal goods, effectively utilize social media, and fabricate items are those that are now being exploited in social media. This research aims to ascertain the impact of electronic word-of-mouth on public percepsetion of the Sudut Pandang Bandung as it appears on TikTok. In this research, data were gathered quantitatively utilizing survey methodologies and questionnaire distribution

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