Legal Protection on the Brand Owners for Counterfeiting Brands Traded through Electronic Transactions on Online Marketplace Platforms (E-Commerce)

Sintia Fitri; Nur  Afni Askar; Artista  Helendian Loemnanu; Ni Nengah  Ayudhya Shantika Devi

doi:10.35877/454RI.daengku2577

Authors

Sintia Fitri Universitas Airlangga
Nur Afni Askar Universitas Airlangga, Indonesia
Artista Helendian Loemnanu Universitas Airlangga, Indonesia
Ni Nengah Ayudhya Shantika Devi Universitas Airlangga, Indonesia

DOI:

https://doi.org/10.35877/454RI.daengku2577

Keywords:

Brand Owners, Brand Traded, Electronic Transaction, Legal Protection, Online Marketplace

Abstract

The aim of this research is to determine legal protection on the brand owners for counterfeiting brands traded through electronic transactions on online marketplace platforms (E-Commerce). This research method used normative law or what is often called library research as this research utilized statutory regulations approach or other legal materials and concepts. In which research legal materials were carried out by examining library materials. The data used uses secondary data originating from scientific journals, books and other supporting references. Brand owners are afforded legal protection by the state if their brand has been registered with the Directorate General of Intellectual Property Rights and has received exclusive rights to that brand. This protection is enforced by the state. Regarding counterfeiting of brands that are bought and sold through transactions on the Online Marketplace (E-Commerce) platform, brand owners can make efforts to resolve disputes as regulated in Law Number 20 of 2006 concerning Trademarks and Geographical Indications through court (litigation) and outside court (non-litigation).

Author Biographies

Nur Afni Askar , Universitas Airlangga, Indonesia

Universitas Airlangga, Indonesia

Artista Helendian Loemnanu , Universitas Airlangga, Indonesia

Universitas Airlangga, Indonesia

Ni Nengah Ayudhya Shantika Devi , Universitas Airlangga, Indonesia

Universitas Airlangga, Indonesia

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